Food & Beverage Development
Menu strategy, beverage programming, cost alignment and guest-centered experiences engineered for both appeal and margin.
Hospitality strategy · Atlanta
We develop, strengthen and transform hospitality concepts through strategic clarity, operating discipline and hands-on execution.
Operational insight. Hands-on execution.
01 — The mandate
St. James & Greene Hospitality Group partners with ownership and leadership teams to turn ambition into an operation that performs. We do not just advise—we implement, refine and elevate.
02 — Expertise
Focused engagements designed around the realities of restaurants, bars, lounges and hospitality-led businesses.
Menu strategy, beverage programming, cost alignment and guest-centered experiences engineered for both appeal and margin.
Service standards, sales confidence, leadership accountability and practical systems that turn expectations into daily culture.
Structured orientation, role clarity and training pathways that prepare teams to perform from the first shift forward.
Positioning, guest journey, operating model and launch strategy aligned into one clear, differentiated hospitality concept.
Profitability, labor controls, menu performance, guest trust and accountability addressed through disciplined implementation.
We identify, acquire, reposition and operate restaurant assets directly, while also supporting select buyers with operational diligence, transition planning and value-creation strategy.
Need clarity on what is working—and what is costing you money?
Request a consultation ↗03 — Selected work
Distinct concepts. Disciplined operations. Guest experiences built with intention.
04 — Our approach
We identify where performance, culture and profitability are breaking down.
We connect the concept, systems, people and financial priorities around one plan.
We work alongside the team to put standards, controls and leadership rhythms in place.
We refine the guest experience and build repeatable practices that support growth.

05 — The partner
Sharif Colon · Founder & Hospitality Executive
Sharif Colon is the founder of St. James & Greene Hospitality Group, bringing more than two decades of hands-on leadership across restaurant operations, concept development, team culture and business transformation.
Supporting that leadership is an assembled team of well-versed professionals across key departments of the hospitality industry, bringing specialized expertise to each engagement and acquisition.
Our work lives where strategy meets the floor: the systems ownership needs, the standards teams can execute and the experiences guests remember.
“Operational insight. Hands-on execution. One accountable partner.”
06 — Start the conversation
Tell us what you are building, acquiring or working to improve. We will help identify the right next move.
info.sjgh@gmail.com ↗